It was Batteries Plus Bulbs.
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I remember thinking it was a unique concept for a business. Now he owns four stores. What impressed you about the business model and made you think it could provide the lifestyle you want?
The reality is nobody comes in the store to wander around and look to see what we have. They come in because they need something and they need it now. Nobody else has it in stock, but we do. I love that. I love helping people and solving those problems. From a management standpoint, I like developing people and helping them achieve goals. My job, long-term, will be coaching other people in their roles, and I enjoy that. If I want to delineate the most successful Batteries Plus Bulbs franchise owners I spoke with from the rest, commercial sales is a huge piece of the story.
I want to be the best. I also enjoy working with other business owners. They require a different level of service, and are loyal to people who provide great service. Many people reading this will be learning about Batteries Plus Bulbs for the first time. What would you tell them about the recruitment process for franchise candidates?
I really liked their process with what they called Discovery Day.
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You go to the headquarters and see their operations, meet some of the people, take a deeper dive and learn more about the type of person that is a good fit for this franchise opportunity. It was a lot of facts and good information, and getting to know some of the people at the top because, like I said: people, process and product.
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The last few months has been a lot of drinking from a fire hose. They sent out a new store planner, we opened the store, and then, to my surprise, they came back. We text or call each other every day. You mentioned earlier that you were pleasantly surprised by some aspects of the business. What surprised you?
The corporate support overall, and the personalized support on a one-to-one basis.
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My assumption was that there was going to be a lot less of that. It sounds like there are some challenges, as you would expect, with acclimating to a new business. Prior to my insurance business, I was in restaurant management for years and years. I have no retail experience.
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I have a lot of HR experience. Being able to recognize those strengths and gaps early is important. If it was too easy, that would worry me in a different way. If it was easy, everybody would do it. All companies have strengths. All companies have weaknesses. Successful companies tend to have one or two areas where they operate almost at a genius level.
I think the website technology is fantastic. The eCommerce piece is outstanding. When people are researching products online, and are doing comparisons, they not only find BatteriesPlus.
The SEO component is incredible. In our area, even getting on the first page of search results against us is difficult. My days will be spent, very soon, working on planning and opening my next store.
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Then I will be servicing commercial customers, doing deliveries to local business owners and municipalities. They like to see the owners in the field. They also carry batteries for your Umax, Panasonic and Sony laptops and notebooks. You'll find many other batteries that will fit your devices, so be sure to check online to find the one that fits yours.
Farm and tractor - Special batteries are required to operate tractors and farm equipment properly. They carry a whole lot more, so you'll want to view the online selection today. You'll find the one you need at BatteriesPlus. They carry a vast assortment so you're sure to discover your brand available online. Why look anywhere but BatteriesPlus. The selection is immense, and you're sure to find what you need.
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